A system that travels

Think in use

An identity has to work in everyday applications, from a small browser tab to a busy presentation. The exact requirements should come from the real project.

Keep the rules useful

A useful identity guide shows the system in ordinary situations: small and large type, quiet and busy backgrounds, and the space around key elements. Explain which decisions stay consistent and where there is room to adapt. The rules should help the next person make a choice, rather than simply reproduce one presentation slide.